SEO Search engine Optimization is burning topic these days, do you know what actually SEO is or what makes your web page to climb on search engines rating?
Rule no 1: Optimization of web page is not a one time event its a continuous process so you have to be updated with latest technologies and up gradations.
Rule no 2: Defines type of SEO techniques
A:On page optimization
B:Off page optimization
A : So now what is On page Optimization: (i)On page optimization is concerned with header of your web page that defines title and meta tags. Meta tags like description and keywords that defines your complete web page is very important part of on page optimization. There are different tools freely available on Internet to help you define these tags properly and relevant to your content on web page like googles adword tool.
(ii)Another part of on page optimization is writing content of products or services on the page covering major key words that could be searched by the users taking in care of competition for the same keywords by other sites.
(iii)The third important thing is hyperlinks that we writes ti link other pages should be very clear and as per page content. for example: Delhi darshan page should not be linked like Delhi even though its clear to us that page is about Delhi but when search engine bots visited your pages they do not scans the highlighted part but they scans the links so it shoulb be written like Delhi.
(iv)If you have noticed in last example what i did? i used hyphen (-) instead of underscore (_) because hyphen is assumed as space but under scores are not.
(v) There is also some limit on how many concatenating words words should be there , we should not use very short or very long page naming because short names are not clear about there meaning and unnecessary long name looks like spam. So there should be moderate names up to 2-3 hyphens.
(vi) very important when you are trying to optimize your website you needs to daily update your website but do not copy paste contents from other sites, other wise search engines will spam your site and your search engine ranking will be down. Try two write unique content
or use synonyms to modify the content before publishing on your site.
In next post i will publish details of off page optimization.
There are many more ways for on page optimization for more information or any query mail me at: jeet27.pawan@gmail.com
i am always there to help your business Fly. Keep visiting our blog we will try to serve our best.
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techi2teach
